Toy Room 4

It’s time for VIP’s Annual Holiday Toy Drive! As the year comes to a close, one of our most favorite times of year begins. We cherish this time because we get to spread smiles to the hundreds of children and families we serve, many of whom have not had a reason to smile for quite some time. But we need your help to make this possible.

We all remember the warmth and joy of the season and we see it in the faces of our own children. Unfortunately, this season can often be a difficult time for the children and families in crisis served by the Violence Intervention Program (VIP). The stress of making sure that their children have a holiday meal on the table or a toy under the tree, in addition to meeting daily needs, can be overwhelming for our caregivers.

That is why every holiday season, VIP reaches out to our friends in the community to collect over 1000 new, unwrapped, nonviolent toys and gifts to ensure that each of the kids we serve has a brightly-wrapped gift to open during the holidays. This year, please open your heart and help us create joyful memories and restore the magic of the holiday season for the children and families served by VIP.

With VIP’s Toy Drive, each toy that is donated is actually given twice; we give to the caregiver so that they in turn can give to their child. We want them to feel empowered and to remain a hero in the eyes of their child, even if they can’t purchase a gift.

Getting involved is easy! Here are just FOUR  ways to get started:

  1. Go Shopping! Visit our Amazon Holiday Wish List (and make sure to shop using Amazon Smile!)
  2. Purchase gift cards from Target in $25 increments that help us meet the needs of our older, teenage clients who might benefit from something other than a toy. 
  3. Share our Toy Drive flyer via email or social media to spread the word to your friends, family, neighbors, and co-workers.
  4. Donate today and allow us to use your donation where it is needed most this holiday season.

While our target donation deadline is December 6th, we will gladly accept any toy or gift cards donations through December 15th. If you have any questions, want to schedule a donation pick-up or drop-off, or would like us to come and speak to a community or school group about our program, please contact us at (323) 221-4134 x 230 or email at

Please note, all donations can be delivered to:

VIP Holiday Toy Drive
1721 Griffin Avenue
Los Angeles, CA 90031

Thank you for helping us make the holidays brighter for our children and families!